[vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_image=”103507″ back_repeat=”no-repeat” back_position=”center center” overlay_alpha=”0″ gutter_size=”3″ column_width_percent=”0″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”550980″ back_size=”cover” el_class=”inner-banner-slide amp-banner-section”][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”103506″ back_repeat=”no-repeat” back_position=”center center” overlay_alpha=”0″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″ uncode_shortcode_id=”180080″ back_size=”cover”][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”0″ gutter_size=”3″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”164561″ el_class=”home-banner-container” css=”.vc_custom_1641456384377{padding-right: 15px !important;padding-left: 15px !important;}”][vc_column_inner width=”2/3″][vc_custom_heading text_color=”color-xsdn” heading_semantic=”h1″ text_font=”font-555555″ text_size=”fontsize-402681″ uncode_shortcode_id=”194656″ text_color_type=”uncode-palette”]

Landing Page Optimization (LPO)

[/vc_custom_heading][vc_column_text uncode_shortcode_id=”282334″ css=”.vc_custom_1656414594544{margin-top: 10px !important;}”][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_section overlay_alpha=”50″ uncode_shortcode_id=”162784″ el_class=”amp-content-section”][vc_row][vc_column width=”1/2″][vc_single_image media=”108091″ media_width_percent=”100″ uncode_shortcode_id=”198886″][/vc_column][vc_column width=”1/2″][vc_column_text uncode_shortcode_id=”156219″]Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. In other words, it’s the art of making sure that your website provides the best possible experience for potential customers.

Landing pages are the main portal for your website visitors to arrive at your site and convert into customers or leads. They’re not necessarily static pages — some landing pages are highly interactive with images and videos — but they all have one thing in common: they’re designed to convert visitors into customers.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text uncode_shortcode_id=”199916″]The goal of LPO is to help you get more conversions from every person who visits your site so that you can grow your business. The first step in landing page optimization is getting clear on what you want to achieve with each page – this will help determine which elements are most important in relation to those goals.

The second step is analyzing how each element on the page affects conversion rates – this means testing different types of calls-to-action (CTAs), headlines and copy against each other to see which performs better.

It’s important to remember that landing page optimization isn’t about changing things all willy-nilly – it’s about making small changes that will have a big impact on conversion rates.

References –

• https://en.wikipedia.org/wiki/Landing_page
• https://mailchimp.com/marketing-glossary/landing-pages/
• https://dev.redblink.com/landing-page-optimization/

Related SEO Terms

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